The BrewFuture program is an open innovation initiative by Anadolu Efes aimed at solving the existing challenges of its business units through startup technologies.
Throughout the program, the selected startups will conduct budgeted pilot studies with business units and, where needs align, will have the opportunity to closely collaborate with Anadolu Efes, as well as Efes Kazakhstan, Efes Georgia, and Efes Moldova.
The focus areas of the BrewFuture program have been determined based on an analysis of the current needs of Anadolu Efes and its global operations. These areas include Operational Efficiency, Data Analytics, Sales Systems, New Revenue Streams/ Products/Channels, Digitalization, Sustainability and Risk Management. You can take a look at our focus areas by clicking here.
Since the the BrewFuture program is designed to launch pilots, we are searching for startups that already have a product in market or are ready to test their MVP’s can apply.
No, the BrewFuture program is open to startups worldwide, offering opportunities to collaborate with Efes operations in Turkey, Kazakhstan, Georgia, and Moldova. However, for each operation, startups based in the respective country will be given priority due to operational efficiency.
