Meet Brewfuture Open Innovation Program to Be +1 For a Sustainable Future
Meet Brewfuture Open Innovation Program to Be +1 For a Sustainable Future
Program Details
What is Brewfuture?
Open Innovation Program
BrewFuture is an open innovation program launched by Anadolu Efes to achieve its sustainability goals faster.
Opportunity to collaborate
The program aims to establish sustainable and strategic collaborations with startups that offer solutions to the identified needs.
Pilot Test Studies
Throughout the program, selected startups will work closely with the company and have the chance to test their products/services through pilot studies (PoC).
Who Can Apply?
We are searching for startups that already have a product in market or are ready to test their MVP’s can apply.
Since the the BrewFuture program is designed to launch pilots, we are searching for startups that already have a product in market or are ready to test their MVP’s can apply.
Startups that show their potential in terms of revenue and product will be advantageous to be accepted to program.
Timeline
Program Design
Startup Applications
April 2025Startup Applications
April 2025
Deep Dive Interviews
May 2025Deep Dive Interviews
May 2025
Use Case Studies
June 2025Use Case Studies
June 2025
Declaring Selected Startups
July 2025Declaring Selected Startups
July 2025
Pilot Implemation
Jul - Sept 2025Pilot Implemation
Jul – Sept 2025
Demo Day
Oct 2025Demo Day
Oct 2025
PoC Startups
The BrewFuture program is an open innovation initiative by Anadolu Efes aimed at solving the existing challenges of its business units through startup technologies.
Throughout the program, the selected startups will conduct budgeted pilot studies with business units and, where needs align, will have the opportunity to closely collaborate with Anadolu Efes, as well as Efes Kazakhstan, Efes Georgia, and Efes Moldova.
The focus areas of the BrewFuture program have been determined based on an analysis of the current needs of Anadolu Efes and its global operations. These areas include Operational Efficiency, Data Analytics, Sales Systems, New Revenue Streams/ Products/Channels, Digitalization, Sustainability and Risk Management. You can take a look at our focus areas by clicking here.
Since the the BrewFuture program is designed to launch pilots, we are searching for startups that already have a product in market or are ready to test their MVP’s can apply.
No, the BrewFuture program is open to startups worldwide, offering opportunities to collaborate with Efes operations in Turkey, Kazakhstan, Georgia, and Moldova. However, for each operation, startups based in the respective country will be given priority due to operational efficiency.
FAQ
Frequently Asked Questions
